March 2010

Interview with Kathleen Krucoff Part Two

Continued from Part One yesterday, here is the final part of our interview with the jewelry designer Kathleen Krucoff.

Do you find the creativeprocess of experimentation frustrating or inspiring?

I have to say that I find it both frustrating and inspiring. Failures are a necessary part of learning and growth; yes that is frustrating, but it is also part of the process.  I do embrace it because I know that making mistakes is inevitable.  That helps us to become better at what we do as artisans. 

Interview with Kathleen Krucoff

Kathleen's work is rugged, yet refined.  Featuring large natural gemstones and sterling silver,  her natural eye for shape, texture and color is matched by her talent for metalsmithing techniques.  Here, she talks about her work...

What are your favorite materials to work with?

Stones….almost any Jasper is at the top of my list, such as Red,  Royal Sahara, Cobra or Carrasite.  They have such wonderful colors and landscapes in them.  I’m also seriously addicted to Picasso Stones and Chinese Writing Stones because of the great lines in them that remind me of trees. 

Ways to Sell Your Jewelry Online - Etsy

Over the next two weeks I will be reviewing some of the most popular ways to sell your jewelry online. I have already covered selling jewelry on eBay.  In this article I'll be reviewing one of the most popular online forums for selling handcrafted jewelry...Etsy.

Etsy is an online marketplace for just about anything as long as it is handmade.  In their own words:

 

"Our mission is to enable people to make a living making things, and to reconnect makers with buyers.

Our vision is to build a new economy and present a better choice:
Buy, Sell, and Live Handmade."

Top Tips for Selling Your Jewelry Online

So you have decided to take the plunge and start selling your jewelry online?  Or perhaps you have been trying to sell online for a while, but for some reason the sales just aren´t flooding in like you wanted?  Here are some top tips for selling your jewellery online...

Eye Popping Photos

Your jewelry photographs should look clear, with the detail highly visible.  It's a good idea to take several shots of each piece, showing different angles and interesting details up close.  Professional photographs are essential, but if you really want to earn decent money from online jewelry sales then investing in a good SLR camera is a must.

Mouth Watering Descriptions

Ways to Sell Your Jewelry Online - Ebay

To many new jewelry designers, selling their jewelry online seems like an ideal situation.  They simply list their designs, watch the orders flood in, and post out the jewelry.  In reality, selling online is just as difficult as selling through any other medium.  You need to carefully consider costs and pricing, think about your branding, invest in advertising, and examine logistics such as shipping methods.  You will also need to have high quality images of your jewelry in order for it to looks it's best online.

That said, if you are willing to put in the effort, having an online sales portal can reward you with an extra source of income from your jewelry business.  Over the next two weeks I will be reviewing some of the most popular ways to sell your jewelry online.

Interview with Jeweler Gail Crosman Moore

Imagination.  Is there any other word to describe Gail Crosman´s work?  Oh yes, talent, vision and technically varied could all be applied in equal measure.  Gail´s pieces are the result of an obviously curious, vibrant and daring mind, and are an inspiration for all jewelry artists who too seldom stray from convention in order to experiment with new materials, color combinations and techniques.  Not content with being accomplished in one area of jewelry creation, Gail puts lesser jewelers (myself included) to shame by boasting immense talent in glasswork, felting and beading and combines these skills in daring ways to create bold and dramatic pieces of wearable art, each one a statement piece and a testament to her unique design style.  Here, she answer some questions about her work and career...

What are your favorite materials to work with?

Jewelry Report Interview with Deb Soromenho Part 2

Continuing from our interview yesterday, Deb Soromenho talks about the technical and manufacturing aspects of her designs.

What are your favorite materials to work with?
I love anything that feels earthy. I like mixing metals to get different looks and I love the earthy, natural colors of aged metal, wood, pearls and gemstones. I recently took an enameling class and am excited to add more color to my jewelry (I love what I like to call "spice" colors, like paprika, curry, mustard, sage, etc.)

Jewelry Report Interview with Deb Soromenho

I tend to be instantly attracted to jewelry that is a polar opposite of my own designs.  I work a lot in delicate designs with pearl and crystals,  so I loved the hammered metal and bold shapes of Deb Soromenho's designs at A.W.E. Handcrafted Jewelry.  She describes her work as "a sort of modern bohemian" and "is artistic and earthy with a worldly flair and an environmental lean".  Here she answers some questions for our Jewelry Report interview this week.  Check back tomorrow for Part 2.

How to Get Free Advertising for your Jewelry

Did that title get your attention?  I thought it might!  The good news is that I wasn't just bluffing to get you to read the article,  I really am going to list some ways to get free advertising for your jewelry.  The bad news is that there is no such a thing as a free lunch, and you will have to give a little to get something in return.  However, compared to the hundreds of dollars that it would cost you for equivalent publicity, a few sample giveaways and hours of effort can have a huge pay off.  So without further ado, here are some of my tried and tested ways to get your jewelry some free column inches.

Do You Use Unusual Jewelry Materials?

Between the credit crunch, the rising silver prices and the ever increasing need to design jewelry that stands out from the crowd, more and more jewelers are getting creative and turning to some pretty unusual places to find new materials to inspire them.  Someone once said that art was a form of alchemy, taking base materials and transforming them into something that was greater than the sum of it's parts. 

Is Your Social Media Marketing Anti Social?

Social media is a great marketing tool.  Not only is it basically free, but it is easy to get started and widely accessible.  The trouble is that because of this low investment many companies have leaped onto the bandwagon without thinking through a proper strategy in the way that they might with any other form of marketing campaign.  (I know I have been promising to do a series of Social Media How To articles for jewelers for ages, and I apologize for the delay in getting these published for you.  Rest assured these are in the works and should start appearing soon.)