Now, more than ever, it is important to stay ahead of changes in technology.  More and more people are shopping online, and new innovations such as multi-featured phones are now not just becoming a part of life but changing how we live. 

The iPhone has revolutionized how people use the internet, allowing online web apps to make everday tasks faster and easier. From cooking (try the free app from allrecipes.com), to DIY (there is a cool app that lets your iPhone function as a spirit level), to finding your way (GPS and Googlemaps are invaluable for men who won't ask for directions).  As the tagline goes, there is an app for just about anything, including shopping for an engagement ring.

This nifty new app call Live Diamond Try on, from Red Box Diamonds and Stuller software, lets brides-to-be design their own engagement ring, selecting from a variety of settings and stone cuts to create their perfect ring design.  They can then snap a photo of their own hand and see the ring overlaid the image, letting them visualize how the rock would look on their own hand!

Once they are happy with their ring, they can then request a list of retailers near their location that can supply similar rings.  This kind of virtual sales tool is just the start of the possibilities, and we are sure to see many more applications launched with shopping in mind.  Only Red Box jewelers can list their store location in the app,  but I predict it won't be long before some smart cookies come up with more open apps to help out consumers and drive sales.

You can read more about this app at the original article, here.