Where do you find inspiration?
We find inspiration during the design process. Every time we pick up a piece of ruby rough, discover and explore its unique qualities, and sketch out our next creation, is really exciting. One of the most inspiring aspects of our design process is feeling the energy in working with the rough. We are only limited by our imaginations and not limited by what the “industry” has provided. It is also important to analyze the rough for color, purity, texture, growth patterns and inclusions, both positive and negative. Taking something from its most basic state -- an unearthed ruby rock -- and turning it into a finished piece of jewelry that is both stylish and environmentally conscious is rewarding.
What is your favorite design, and is this your best seller?
“I like the ‘Volcano Ring’, probably because it was our first collaboration and it was exciting to see how a piece of rough could take on a life of its own,” Co-Founder, Matt Stuart. Our best seller is the hexagonal ruby and diamond pendant.
What keeps you motivated?
Our motivation is to challenge ourselves in every aspect. From the design process, showcasing gem material in a new light, using recycled metals like palladium and gold in a more sustainable way as well as recycled diamonds whenever possible, to creating pieces that are handmade in the United States, each aspect motivates us at the drawing board every day.
Can you name another jewelry designer whose work you admire?
“Traditionally speaking, Van Clef and Arpels, because they have withstood the test of time with a distinct classic style. As for current fashion designers, I like Todd Reed’s approach to lessen the impact on the environment while pushing the limit on designs.” Matt Stuart
“To me Cartier during the late Edwardian period through the late deco period is the quintessential designer. They sometimes used less valuable stones in very creative ways to produce very beautiful and imaginative pieces that were not only collected during the time of their production but are now some of the most sought after pieces of jewelry in the world.” Michael Berger.
Do you find the process of experimentation frustrating or inspiring?
Inspiring. Experimentation is so important. We like to bend the rules a little. Ultimately, it’s the consumer who decides how far the rules get bent. However, without trying new things, designs become run of the mill and boring.
“When we are cutting our own stones, we are only limited by our imaginations – which tend to wander.” Michael Berger.
If you could have any jewelry super-power to help you with your jewelry what would it be?
Laser eyes. Wouldn’t it be cool to be able to cut any shape imaginable just by looking at the rough?” Michael Berger.
For more information about Stuart Berger's eco-chic jewelry collection, visit their blog
http://eco-chicjewelrybystuartberger.blogspot.com/2009/07/what-is-eco-chic-jewelry.html

