Despite all of the doom and gloom spread all over the news, there are jewelry businesses that are not only surviving, but thriving. Some jewelers are reporting an increase in sales, and even record figures over the past quarter.
I was recently interviewed by Jewelry Focus magazine (the magazine for the jewelry retail trade in the UK) on this very subject as to how this could be, and I subsequently prattled on for ages, (probably boring the poor editor to death) about how excited I am about these 'terrible times'.
You see as people's budgets shrink, a very curious thing is happening: they are becoming far more selective on how they spend their cash. People are (finally) returning to looking at jewelry purchases as investments, heirlooms, treasures rather than disposable trinkets. Couple this with a new level of social awareness about responsible buying, with people taking into consideration labour conditions and environmental impact,
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